And A Good Profit. It Is Not Always Synonymous With

And A Good Profit. It Is Not Always Synonymous With

In the corporate world, have made good profits from customers 'enthusiastic cooperation'. The company earns good profits when the charms the customers that they do not come back for more, but also refer friends and colleagues. Instead, bad profits are earned in the customer. When a customer feels misled, mistreated, ignored, despised, or forced, profits derived from the fact that the customer is considered poor.


According to Robert Morpheal, a Canadian author and philosopher, "ignoring this basic understanding of good and poor results in our modern world we have seen the equation more and more" good "with" surplus ", as if the two words mean exactly the same. If there is a surplus, it can not be good. If there are profits to be something good. and good profits from being a constant absolute value was considered more longer synonymous with (means the same thing). "

This means that if something is losing money, or not for profit, it tends to be something that we should, morally, he has supplied, it is worth what to do with money, and is profitable. So we consider the closure of operations, companies are losing money, not money makers, because of something more and more natural. It is less open to challenge. Twenty years ago, more people have questioned the closure of the operations or non-viable enterprises. Today, few would do so, and without much justification. It 's just a more obvious that it is "right" way to act.

Morpheal: "While the psychology of the West jumped into the basket of Culture supports a mentality that stops, stop, stop pursuing the activities and interests that lose money or fail to achieve a profit on the investment of funds for their continuation. These funds are more than money. Money is a necessary instrument in a cash economy, but it is never a means in itself sufficient. We are talking about all resources to continue an activity or enterprise. "

This has proven to be very dangerous thinking, and has a devastating account of the development of humanity's future. A lot of good, more in absolute terms, is not profitable. No money, although you may need a lot of human life. We must begin to get along, and we must begin to change my thinking on this, realizing that winning is not the same as me.

This means it must be established to support, it is good in terms of business and other activities that will not gain. We must begin to consider how to do what is good for now and in the future without destroying too dangerous restriction of "merit". We can not allow "for profit" being the absolute value. The absolute value must be configured as what is good for people, now and in the future. Often what is profitable, is contrary to what many and unlike many.

"Profit" and "good" is not the same meaning in all languages, and we must maintain this difference, not to allow the erosion of this gap. We suffer from the erosion of difference and to blame the leaders who failed to make this difference a part of their leadership. fundamental element of leadership. Good leaders understand the difference between "good" and "result" and lead to "good" even when it is not profitable. We must support these leaders and we need to remove leaders from power, who do not understand or chooses not to maintain this difference is fundamental and essential.

The future of humanity depends on this revolution in politics, economy, society. What is needed is a lasting benefit, which reflects a vote of confidence from society that what is proposed is evaluated. The promise of growth is already built into the stock prices today as a reminder of investor confidence in future cash flows. This poses a dilemma to which markets are saturated, political and economic uncertainty reduces spending, birth rates in developed countries are declining, and only one in ten is able to sustain growth. An intense debate on the roles and responsibilities of companies towards global society need to call the whole concept of growth in question. While economic growth has led to significant improvements in personal freedoms and welfare of people in industrialized societies, left too late. The image of the destruction of the environment, hunger, disease and misery of man refuses to disappear from our television screens.

How is it a more sustainable growth and at the same time, and will benefit all of society?

The answer may be a new source of income and sustainable growth model. We can not wait any longer, because, as the last century, the loss and destruction and has repeatedly shown that good is under siege, and drowning, and we must save what is good for those who would destroy me, you can a world based solely profits. We can not allow evil to win, or the human race has destroyed his own.