Standing In The Crowd

Standing In The Crowd

I know I'm either going to show my age with what I'm about to say, or worse, mark me as anachronistic. Regardless, I found our current corporate culture increasingly impersonal. If you are unsure about this, please take a phone call any of your service providers and try to get an honest to goodness, living, breathing human being to talk to line. Of course, you can actually get one, but you wear leather index finger pushing the keyboard trying to get through the automated messages, and you'll probably spend an hour wait on the wait.

I probably should not use this example. I know I sold my fair share of these agents automatically in my time, but I wanted to make a point. We have become dependent on technology and do business through a proxy computer. It is the norm. Restriction means outside the norm, though. Expanding your business requires more than doing what the rest of the audience does. In that spirit, let me make a radical proposal that really should not be too radical, advertising with a personal touch.

No, not to answer every call that comes into office. What I'm referring to is to print business cards (the cards if you have outdated or dull, update your portfolio with professional business cards in color), and improve your social networking skills. I'm talking about knocking on the door and knock people aggressive sales pitches. What I'm talking to people actively engaged in the community. You should bring to your card, either. Save a business card from the back of your conversation when you've made a personal connection. In this process, you can make friends, find new customers and to become more visible and to identify faces in the community.

It 's the key. When you put the face of your business, people feel more comfortable spending money with you. Given the choice, most consumers prefer to deal with someone they know in their community as another person cold and faceless. This works in both directions, too. Because customers are friends and neighbors, rather than walking dollar sign, you will find that the level of service and commitment to the promise to grow, thus increasing customer support.

It 's a win-win situation, which requires very little investment - just the cost of a business card printing, and a small expenditure of your time. It could be the final thing that makes the company a sustainable development, a local authority. Who knows, it could also inspire to disable auto-attendant, and to answer the phone when you call. Hey, I can always dream, right?